The Late Brake

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Air/Water: An Automotive Show Masterclass

Last year, I discovered a gem in the world of car shows. A unique event that stood out from the rest: the Air/Water show piggybacking after Luftgekühlt 9 on Mare Island California. For Round 2 of Air/Water, the promoters decided to move the event to Costa Mesa, California where it appears it will remain for the foreseeable future. Returning this year for its second installment, the event was being held at the Orange County Fairgrounds. Unfortunately, a boring venue compared to the industrial Mare Island, but a much larger location with less of a drive for most of the Southern California-based attendees. However unlike the typical car show, Air/Water transformed an ordinary day out with cars into an extraordinary outdoor museum, emphasizing creativity, photography, and a diverse array of vehicles that could satisfy any car enthusiast’s appetite, not just the Porsche crowd.

One of the most striking aspects of the Air/Water show is its creative layout, meticulously designed to enhance the photographic potential of each exhibit. As I meandered through the displays, the thoughtful arrangement allowed me and other attendees to capture stunning, magazine-quality photographs effortlessly, at least I hope they are magazine-quality. Each car was positioned with enough space and in perfect lighting, making them not just machines displayed at a show, but stars waiting to be captured in their best light. A perfect example of this is the cars in the back lot were spaced out to every other space. The rows behind them were also separated but staggered, that way every parked car had nothing next to it or behind it. This literally doubles the size of venue needed, but it’s a small detail that pays dividends and shows the organizers really do know what they are doing. Giving people the space to admire each car and treating them all as special brought each car the spotlight they deserve. 

Attending Air/Water feels more like visiting outdoor museum exhibits than a car show. Each vehicle is presented as a piece of art, surrounded by an ambiance that encourages appreciation and contemplation. The show’s layout facilitates a flow that allows visitors to take their time, admire each “exhibit”, and truly absorb the artistry on display. This museum-like experience is enhanced by the fellow enthusiasts who are always ready to share stories and details about the cars, making every conversation a learning opportunity. 

The breadth of cars at Air/Water is truly a sight to behold. This isn’t your run-of-the-mill car show featuring the usual suspects based on MSRP. Instead, it’s a carefully curated experience that brings together a diverse mix of vehicles—from ultra-rare race cars that echo the sound of speed, to exquisitely customized builds that showcase the individuality and craftsmanship of their creators. Each car tells a story, and Air/Water provides the perfect stage for these stories to unfold. Even partnering with Bramo, a car based social media that allows owners to create a sort of LinkedIn page for their car. Each car had a Q/R code linking to their page, instantly give you details on the car from things like restoration photos, family stories of the car, or build sheet specs. Again, a small touch, but made a massive difference in bringing the experience to life.

What made this years’ different that last years’ event was very simple. They took all of the good parts and added more, then took the bad parts and replaced them with better ones. Seems way too simple but sometimes simplicity is the answer. One main addition was the live auctions from Broad Arrow Auctions. I wasn’t expecting to see so many cool pieces and cars up for grabs. The organizers also added more indoor space with a vendor hall as well. Getting to see so many shiny new Porsche parts, especially ones I’ve seen on Instagram was awesome. There is something about seeing these things in real life that gives them a bit of life and excitement, even if I don’t own a Porsche. Despite the event venue itself being a bit lackluster, the Air/Water team absolutely knocked it out of the park. I am already planning for another one next year. I’ll end up spending my future Porsche money on travel costs if I’m not careful.

Although I don’t own a Porsche myself, my appreciation for the brand and automotive design has deepened significantly because of my experiences at Air/Water. The show transcends brand loyalty, inviting car lovers of all makes to unite in their shared passion. It’s this inclusive, celebratory atmosphere that has made me mark my calendar for future Air/Water shows. Each visit not only reignites my passion for cars but also adds a layer of depth to my understanding and appreciation of automotive culture. This sense of community was on full display as I ended up meeting a couple of dudes and chatting for over 2 hours about all cars (More to come on who they are in an upcoming article). Places like Air/Water remove all pretenses and leaves behind what we all really are, Car People.

As I reflect on my experiences at the Air/Water show, I find myself eagerly anticipating its future iterations. With its unique approach to showcasing cars, emphasis on photography, and the diversity of its exhibits, Air/Water has established itself as a must-visit event for anyone interested in the art and soul of automobiles. It’s not just a show; it’s a celebration of automotive culture, a source of inspiration, and a testament to the creativity and passion that drive the car enthusiast community. 

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2 responses to “Air/Water: An Automotive Show Masterclass”

  1. Petersen Automotive Museum: A Temple of Automotive History and Culture – The Late Brake Avatar

    […] my favorite at the museum, the We Are Porsche exhibit. Ironically I was in Los Angeles to attend Air/Water, the single make Porsche event, so Porsches were on the mind. What made this one different than the […]

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  2. Built for Backroads: The Marketplace for Enthusiasts by Enthusiasts – The Late Brake Avatar

    […] idea, I reached out to meet them while I was last in the LA area. Unsurprisingly, we met up at Air Water in Costa Mesa, where I quickly found Paul and Kyle to be two of the nicest people I’ve ever met in the car […]

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