Located this year on the iconic Pier 30 in San Francisco, Radwood NorCal is not just a car show; it’s a vibrant celebration of automotive culture from the ‘80s and ‘90s. Attending Radwood is like stepping into a time machine, where the sights, sounds, and styles of two unforgettable decades come roaring back to life. Loosely based on the Goodwood Revival, a period themed event celebrating 1948 to 1966 in Britain. However, Radwood adds some flair with their 80s and 90s attitude. It’s not only car culture celebrated at the events, you’ll be sure to see car phones, Don Johnson outfits, and more neon than Vegas. The event was started by the founders of the Driving While Awesome Podcast Lane Skelton, Warren Madsen, and Art Cervantes, but have since sold to Hagerty. Unlike typical buyouts, Hagerty is still working with the original team to make sure the event stays true to the original vision. The new formula is perfect, they have financial backing, killer venues, gorgeous cars, and an unrivaled fan atmosphere that makes it an event like no other.

Radwood’s choice of Pier 30 as a venue couldn’t be more perfect. The expansive waterfront location offers breathtaking views of the San Francisco skyline and the iconic Bay Bridge, providing a stunning backdrop for the eclectic mix of vehicles on display. The juxtaposition of classic cars against the modern cityscape created a visual feast, enhancing the nostalgic experience. As the sun glinted off the polished chrome and vibrant paintwork, the entire event feels like a meticulously curated art exhibit set against one of the most beautiful urban landscapes in the world. Although the standout feature of Radwood is the sheer diversity and depth of the show cars. From pristine sports cars and muscle cars to quirky hatchbacks and beloved daily drivers, the event showcases an impressive array of vehicles that defined the ‘80s and ‘90s. Each car tells its own story, reflecting the trends, technologies, and tastes of its era. Walking through Radwood, you’ll find everything from mint-condition Ferraris and Lamborghinis to iconic Japanese tuners and American classics, all meticulously maintained and proudly displayed by their passionate owners. Ranging from Back to The Future replica Toyotas and WRC Celicas to pristine Lancia Delta Integrales . Hell someone even brought an old scooter decked out in Buccee’s glory. IYKYK.




What makes this show different than others is that Radwood is more than just a gathering of cars; it’s a cultural experience. Attendees embrace the spirit of the era, often dressing in period-correct clothing and bringing memorabilia that adds to the nostalgic atmosphere. The event feels like a lively time capsule, where music, fashion, and pop culture collide with automotive history. It’s a place where enthusiasts can share stories, relive memories, and celebrate the unique charm of a bygone era.
However, the magic of Radwood isn’t confined to San Francisco. With multiple events held across the country, Radwood brings its distinctive blend of nostalgia and automotive passion to various locations, allowing more enthusiasts to participate. From coast to coast with locations in Washington, Texas, Michigan, even in the UK, each Radwood event captures the local flavor while staying true to the core ethos of celebrating ‘80s and ‘90s car culture. This now worldwide presence ensures that the joy and excitement of Radwood are accessible to a broader audience, fostering a growing community of like-minded individuals. The extended reach ensures that each event is unique with different subcultures of each city. I was lucky enough to attend a few years ago while I lived in Austin which was an equally amazing event as it was hosted at the Circuit of the Americas. It would have been even more awesome if I remembered to charge my phone for photos.
As we look to the future, the success of Radwood signals a burgeoning trend in the automotive world: the rise of period-correct shows. These events tap into the powerful sense of nostalgia that resonates with many car enthusiasts, offering a unique way to celebrate and preserve the heritage of specific eras. Similar to the success of Goodwood, Radwood’s emphasis on authenticity and community has struck a chord, and it’s likely that we’ll see more events following in its footsteps. The focus on period correctness not only honors the past but also educates and inspires future generations of car lovers. While I’d never buy a car for one, I’m selfishly looking forward to the Need for Speed Underground era period shows. I was old enough to play the games, but not old enough to go to the midnight shows with ridiculously modified tuners. I’d love to be able to enjoy that crazy era of wild cars, the flame kits, the lambo-doors, and ridiculous liveries and all.

Attending Radwood at Pier 30 is an experience like no other. With its breathtaking venue, diverse array of show cars, and nostalgic atmosphere, it offers a perfect blend of celebration and reflection. As the event continues to expand its reach and influence, it stands as a testament to the enduring appeal of ‘80s and ‘90s car culture drawing in those that lived it and others wishing they did. Radwood’s commitment to authenticity and community shines through as attendees return each year for an experience like no other. The success of Radwood highlights a trend in the automotive world towards period-correct shows, celebrating and preserving the heritage of specific eras. This emphasis on authenticity not only honors the past but also educates and inspires future generations of car lovers. The camaraderie among enthusiasts, who share stories and memories, adds to the nostalgic atmosphere. For those passionate about cars and their history, any Radwood event is a must-visit, promising to keep the spirit of the ‘80s and ‘90s alive and thriving. It’s a celebration of automotive culture, a source of inspiration, and a testament to the creativity and passion that drive the car enthusiast community. Radwood really puts the RAD in Radwood.









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